PUBG MOBILE X THE GREAT BRITISH TEDDY BEAR COMPANY COLLABORATION

Because there's never a bad moment to cuddle up with a cuddly ball of fluff, collaborations are a typical occurrence in mobile games, particularly in PUBG Mobile, which just so happens to have a new relationship with The Great British Teddy Bear Company.

WHEN DOES THE PUBG MOBILE THE GREAT BRITISH TEDDY BEAR COMPANY COLLABORATION BEGIN?

It’s already underway, and you have until July 22 to complete the in-game events on offer.

It might be the sweetest thing we've heard all week, but as part of the PUBG Mobile The Great British Teddy Bear Company partnership, you can enlist some of the brand's well-known cuddlies, like Robin Hood Teddy Bear and Sherlock Holmes Teddy Bear, to be your in-game buddy.

You can purchase special The Great British Teddy Bear Company-themed goods, such as the GB Teddy Bear Set, GB Teddy Bear Cover, GB Teddy Bear Ornament, and GB Teddy Bear Parachute, in addition to your new cute friends. Additionally, for a short while, you can do a variety of tasks to gather bears and gain access to special goodies.

You can earn cotton, which is needed to manufacture GB Teddy Bears, by completing a number of new objectives. Cotton can then be collected to reveal in-game goodies that are specific to the event. Since the event went live today, you can take part right away.

To commemorate, GB Teddy Bear even published a brand-new film featuring its bears in the midst of the battle royale craze, complete with the recognizable Spetsnaz helmet. When Sherlock and Robin Hood are trying to figure out who broke into the house, they come across some clues and the PUBG player is running out the front door. For a game that is so intense and vicious, it is weirdly adorable.

You might be unclear about who exactly this collaboration is with if you're not from Britain or simply haven't heard of the company. The Great British Teddy Bear Company was established in 2002, and since then, its line has become highly sought-after collectibles among the elite of Hollywood and even the royal family.

It would be an understatement to describe it as a strange and unexpected alliance. However, if you enjoy PUBG and teddy bears, you might find enjoyment in this new event.